Copywriting. Creative Direction. Brand Strategy.
Savor website photo.jpg

Savor

Website content writing for a Savor Foods, a San Francisco-based food-tech startup that's creating superior animal-free fats that molecularly mirror the real thing.

Agricultural production of fats and oils accounts for nearly 7% of global emissions. Savor is aiming to change that.

The San Francisco-based food tech company honed a process to molecularly mirror fats without the massive land, water, and fertilizer inputs of agriculture. By converting captured carbon dioxide and methane into fatty acids, Savor is able to rearrange them into form triglycerides that make up fats like butter, palm oil, and cocoa butter. This is a breakthrough that decouples food production from the need to take energy from other life forms for the first time. If Savor is able to scale this technology as it aims to, the implications for climate health, supply chain stability, and animal welfare would be profound.

I’m supporting Savor with messaging strategy and articles profiling their efforts to decarbonize the food system. Read more here.